The Areté Advantage
Design to Succeed
We interpret and validate your business objective, thoroughly research your target demographics
and create an innovative solution that speaks to both.
Construction
We merge design with reliable backend solutions, questioning and reconfirming the objectives throughout the process.
Site Revamp
We compare and contrast the features of an existing Web presence against the features needed and
wanted by the target demographic. We then produce a blueprint for attracting a larger market share,
building more customer loyalty, and reducing operational costs.
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When laying out the design of your web site,
your developer has to understand what its underlying objectives are.
Each decision must be based upon who your company is and who
your customers are. The look should be a catalyst to drive business
forward and should never hold it back.
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Design only for the sake of design is not a good idea. For example, elaborate graphics and plug-ins
take time to load. Besides being a potential source of frustration for your visitors, you risk
hindering performance and usability. This may distract visitors from your products and services,
and can actually drive them away from your site.
Moreover, your needs are very different
if you are a software company such as Microsoft than if you are a business-to-business (B2B) procurement site
for the paper industry. In some cases visual extravagance is
essential to maintaining a company's brand image. In others such
extravagance would be merely annoying at best.
If flashing graphics and pop-up windows are not functional
elements--that is, elements that add value and ultimately result
in revenue in some way-- then it is better to keep things simple.
Your site's design must also help users browse your site
and take it in. One way to achieve this goal is by carefully
organizing a "design hierarchy" or "drill down"
for your site, breaking down each page into concise sections and
arranging them in order of importance, so that users can find
what they want more easily. Consistent nomenclature and iconography
are equally as important.
Areté's team of professionals
in the areas of design, marketing and programming will give your
company a web site that helps increase your revenues and please
your audience.
Proficiencies
Areté's page design competencies include:
- Professional, creative design capabilities
- HTML/XHTML/DHTML coding and page construction.
- Flash Development and animation.
- Java and Javascript interactivity.
- Audio and Video streaming.
- Expertise in Cold Fusion, Ultradev, Dreamweaver and more.
- Full e-commerce and database programming capabilities.
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Call 770-713-4122 or
E-Mail
us for information and pricing. |
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ExperienceGrowth ExperienceSuccess ExperienceAreté
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